According to the SMB Group 2017 Small and Medium Business Digital Transformation survey, only 21 percent of companies felt that they had a well-defined digital transformation strategy. Many more were confused or avoiding the issue altogether.
Your main concern might be not even knowing where — or how — to start. That’s why there are professionals skilled in understanding the individual digital needs of companies and industries and implementing solutions that will upgrade internal and external productivity and performance and even boost employee morale.
Digital transformation is more than selecting the shiniest object; it's about enhancing your customers' and employees' experiences. Does it help your customers purchase your products and services easier? Does it help your employees do their jobs with more efficiency? This transformation is a cultural shift that needs a carefully thought out plan.
Check out this article on steps to take: Five steps to digital transformation